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Advertising and marketing idea
As the title clearly suggests, Marketing and Advertising can indeed be approached scientifically. Through tracking of various efforts—the success of a headline, copy, the rate of response to a coupon, or other call to action—what works can be determined, as well as what doesn’t. In a nutshell, follow Claude Hopkins’ ideas even today, and you will turn your Marketing 180 degrees. As the preface to the book says (and I paraphrase somewhat here): “This book is hopelessly out of date, but amazingly current.” To those who know this powerful book, it is the Bible of Marketing. Read it, and read it again. Implement what it propounds, and you will see the changes—the content is as true today as it was when it was first published. ...

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