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Newsletter article
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them. 1. The snooze-letter -- a newsletter so boring it puts readers to sleep. Cure: Find out what your readers want to know and write about it. Keep the tone lively. Don’t know what readers want? Ask! 2. Audience too broad - a newsletter with a broad audience (customers, employees and distributors, for example) may meet no one’s needs very well or might meet one group’s needs while ignoring the others. Cure: Different audiences = different information needs = different newsletters. Your newsletter will be better read if it provides information that’s relevant to the specific audience. ...

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