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Effective marketing campaign techniques
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along with some sound advice on how to avoid making them. 1. You select the wrong exhibition hall. You've got the perfect trade show -- or so you think. The products are a great fit for the demographics you're going to attract. The city you've selected is glamorous, loaded with cultural and entertainment opportunities, is easily accessible, and has ample hotel space near the exhibition hall. And you've done a crackerjack job marketing your show -- you've sold all your exhibit booths and advance ticket sales are off the charts. What could go wrong? Plenty, if the exhibition hall you've selected is a poor fit. ...

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