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Consumer psychology
Are your prices set for success? If you study consumer psychology, you might run across suggestions that prices ending with the number "7" can possibly sell more often than prices ending in other numbers, One example would be to try pricing something at $4.97 to possibly make more of an impact, than pricing it at $4.99. Have you tried this pricing technique? Set up a test and see if it works better for you. Can a difference of only 2 cents really make a difference in the sales you stack up? If you sell higher quality products or services, this could cheapen your product or service's image, so you should avoid this pricing strategy for expensive items. If your brand is solid, your offers can absolutely command and get higher prices...

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