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Societal marketing concept
Let’s first define that what societal marketing is: “Societal marketing blends social, company and customers wants.” The modern time is the time of information, peoples are more aware of sensitive issues which the earlier generations did not know, like shortage of resources, health issues, environmental deterioration. And the reason of this well learned society is ubiquity of information, through the means of electronic media and print media, and internet now is playing very important part in providing up to date information at the rate of just one click. So this generation have developed the ability to judge any marketing strategy, whether it is correct or not? ...

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