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Sales and marketing letters
You wouldn’t skip letterhead when sending out a sales letter - Or would you? How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications. Don’t ignore the benefits of e-stationary: 1.Consistency – Branding your business is all about perceived image – e-stationary can help maintain a consistent “identity” across all platforms – letterhead, website, e-stationary, etc. 2.Name/ Face Recognition – This is especially important in the real estate profession – include your picture on your e-stationary for extra emphasis. 3.Differentiation – Set yourself apart from the competition. 4.Inexpensive and Easy – E-stationary is easy to use and custom designed e-stationary can purchased for less then $100....

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