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Marketing a small business
A marketing net can take many forms. One of the most common forms of marketing with a net is investing in the belief that the larger the group you market to the better the chance of developing new business. This type of thinking could not be farther removed from reality. You can much more effectively generate quality leads and sales by focusing your marketing efforts on a smaller yet highly specific audience. If you’ve ever placed a display ad in your local newspaper, paid for banner advertising on a popular web site or paid for a radio or TV commercial only to be disappointed by a meager response there is good reason dissatisfaction. ....

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