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Basic advertising techniques
Many Internet companies have based their business model solely on advertising revenue, and most have failed. Perhaps it's because Internet advertising is still in its infancy, perhaps it's because current advertising models don't work. Either way I'm here to give you a quick rundown of the basics of selling advertising and how you can generate some additional revenue by selling advertising space on your site. First you'll need to know some basic Advertising Industry Definitions:
CPM - Cost per thousand impressions (banner ad views)
CPC - Cost per Clickthrough (every time someone clicks on the banner)
CPA - Cost per Action (sign ups, filled out forms, purchases, clicks) ROI - Return on Investment....

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