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Communicate effectively
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means that if you want to sell your products and services to these markets, you will need to be able to communicate effectively in their languages. Naturally, if you choose to expand into international markets, language will be only one of many challenges. You’ll be busy with market research, finding distribution channels and dealing with legal and banking issues. Despite all these challenges, don’t make translation an afterthought – the consequences could be disastrous. ....

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