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How to write a news release
Follow this step-by-step process to write and expose your news.
FORMAT
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'. Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead. ...

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