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Marketing videos
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems.
1. A poorly written script
This would have to be one of the most common problems. The script provides the backbone to any video project and it must be perfect. It needs to be to the point, clear and interesting. ..

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